Welcome to Ahead of Thyme, where we share our tried and tested family recipes inspired by our Middle Eastern and Asian heritage and childhood, Western influences growing up in Canada, and our global travels.
We are a family of three -- Sam and Dan and one year old, Kai -- living in beautiful Vancouver, Canada. What started off as a hobby in 2015 on nights and weekends has grown into a full-time business. Ahead of Thyme reaches over a million people every month (and growing!) with our delicious quick and easy recipes. We help busy people eat real food that tastes good, using quality and wholesome ingredients. We create premium food content that serves our readers and aligns with our vision and values -- delicious food, authenticity, and community.
We are currently a team of two, with support from a handful of additional contractors and service providers.
Hi, I’m Sam! I am the creator, author, food photographer, and one of the recipe developers behind the blog. Growing up, I always had a passion for baking. One of my earliest memories of making something in the kitchen was when I was around 10 years old and I had borrowed a kid's cookbook from the library. I decided to tackle the blueberry pie recipe and was so proud of the results.
My dream for when I grew up was to either become a pastry chef or a fashion designer. However, my academic strengths ultimately led me to completely different direction in life… law school. After practicing law for a few years, I decided to quit my job and now spend my time doing what I am most passionate about -- cooking, baking, writing and taking pictures.
When I am not working, I enjoy travelling, hiking, salsa dancing, and taking lots of pictures (current muse: my son).
Hi, I’m Dan! I am one of the recipe developers behind the blog.
When I am not working, I enjoy travelling, hiking, salsa dancing, and listening to podcasts.
Ahead of Thyme was first started in December 2015. At the time, we recently got married, and I (Sam) was just building my career in the legal industry (and eventually as a practising lawyer). While I was putting myself through university and law school, my hobby for baking really suffered. It wasn't until I got married, that I found myself really cooking for the first time.
Cooking became my new creative outlet, just like baking had for the majority of my childhood and teen years. I was experimenting with different flavours again and began documenting my adventures in the kitchen. I started sharing photos of meals that I was making for Danny and I on social media. The response and interest that I had received on my pictures ultimately led to me to create Ahead of Thyme. And so, here I am with this brand new blog which I am proud to dedicate to my 12 year old self.
Stay a while, browse around, and make something yummy for dinner tonight!
We are happy to work with brands to promote products that align with our vision and values. Visit our Work with Me page to learn more about the services we offer, and contact us to receive a copy of our media kit. Note that we do not work for free product or exposure.